APE is an award winning creative agency founded by Dave Brown in 2008.

We specialise in brand identity, book design, web, animation, film and photography.

Our clients range from large corporate multi‑nationals, third sector charities through to small independent artists and businesses.

For more information please contact info@apeinc.co.uk

See more of Dave’s photography at davebrown.photo

Dave is wonderful to work with. He looked around at what we do, found the essence of it, distilled it, and used this concentrated elixir to design an amazing book which captures what we do perfectly. We’re pernickety and hard to please. Dave not only pleased us (and more!) but he made it look easy. Plus he’s a top bloke and lovely to be around.

Shamil Thakrar


Dave Brown has a magic touch. I could not be happier with the way he captured the spirit of the book and turned it into what to me is a work of art and poetry. He was patient and responsive and generous with his time and made every effort to make it as right and as beautiful as it could be. I would always want to work with him. 

Claudia Roden


Dave Brown is a total and utter delight to work with. With very little steer, he carefully and artfully captured the moodiness of the Black Sea with his eye-catching book design. The feedback on the cover – its waves, the silver foiling, the textures – plus the photographic and text layout, has been tremendous. I wouldn’t want to work with anyone else.

Caroline Eden


Dave understood exactly what we were trying to achieve with Pizza within 2 mins of us first explaining it – and since that moment he has been pushing it forward in every way. His fundamental grasp of our brand and the book we wanted to write allowed him to help us both develop the idea conceptually and also execute it fantastically. His photographs, and particularly his portraits, are just beautiful. His design work, certainly on this book where every turn of the page is an entirely new idea, always grab your eye and elevate the copy. Most importantly – he is a pleasure to work with, something that might not be true of every designer at the top of their game.

James and Thom Elliot

Pizza Pilgrims

Intelligent, creative, startlingly talented and genuinely impressive. APE are an absolute pleasure to work with.

James Rhodes

Concert Pianist

APE transformed the profile of our organisation bringing definition and clarity to what we do, ensuring that supporters had a clear understanding of the charity they supported, and managed a branding process across two continents amongst a wholly disparate group of people. The end result is one that has engaged and delighted everyone involved and he has done so with his creativity, vision, and highly effective management. Dave will get it done, and get it done as superbly as he will professionally. A brilliant outcome.

Robin Woodhead

Sotheby’s International & KHULA (Formerly The David Rattray Foundation)

Dave Brown was a pleasure to work with and we are delighted with the results of our new brand and website. He has a creative approach with a great eye for design but is also extremely responsive and was able to deliver exactly what we wanted. He worked constructively with us throughout the process, pushing us to think creatively but always keeping in mind our brief and what we’d asked for. He also took care of all the details and kept on top of a complex project and schedule, meeting all our deadlines and responding quickly to queries and requests. We felt we got a very personal service and wouldn’t hesitate to recommend Ape Inc.

Amy Braier

Pears Foundation

Dave is a genius and you should probably hire him. He instantly grasped our unique style and what we wanted to create and perfectly realised our ideas into a beautiful book that was better than we could have ever imagined ourselves! We doubt anyone in the world could have done a better job.


Dan Howell & Phil Lester

The Amazing Phil And Dan Is Not On Fire

It was a pleasure working with APE. Dave worked with us from the early brand concept phase all the way through to the deployment of our new brand and website, giving us the creative flair, delivery tenacity and flexibility we needed throughout.

Rebranding an international business like Alpha presents some very unique challenges and Dave and his network of associates always rose up to meet them head-on.

Euan Fraser

Global CEO
Alpha Financial Markets Consulting

Dave Brown is one of the most outstanding book designers around. His attention to detail, creative flair and sheer hard graft mean that every book he is involved in feels fresh, innovative and entirely unique. Which is why Dave’s books stand out a mile, for all the right reasons, on the increasingly bland and cautious book shelves of British publishing.

Nick Davies

Publishing Director, Canongate Books

APE is a wonderful, creative design agency. They always come up with unexpected visual solutions to the brief. Everything they turn their hand to is thoughtfully conceived and executed to perfection. Their typography is outstanding. They are 100% reliable, I love working with them.

Helen Lewis

Creative Director
Quadrille Publishing

The images show the troupes’ journey over 15 years. From early live gigs, filming the TV shows and behind the scenes whilst on tour, Brown’s photographs show it all. They show the madness, the joy, the undisputable friendships – every single one the things that make The Boosh one of the best loved British comedies of all time. “It’s genius!” as Vince would say.

Wall Street International


‘Tough Crowd’ is an exhibition of Dave Brown’s portrait photography of well-known comedians including Harry Hill, Bill Bailey, Noel Fielding and Lee Mack. As well as encapsulating the resilience required to make it in the comedy business, the exhibition’s title refers to the less-than-engaged audiences. It probably won’t come as news to anyone that comedy is a serious business. There’s a real freshness to Brown’s portraits, which capture the kings and queens of the gag trade with subtlety and remarkable intimacy.

Time Out


Dave helped me recreate my visual brand and I was delighted with the outcome. He took his time to understand what I do (which isn’t easy) and his designs showed real insight. He always had positive advice but also gave me a range of options and responded to my feedback. He was generous with his time and continues to help me as I work on making the most of the brand.

Alistair Turner

APE’s work with AfriKids has been inspirational. Their comprehensive rebranding of our organisation needed to capture the passion we have for our development work, as well as the professional corporate image we needed to present to our partners. APE’s commitment to understanding our history, culture and philosophy was exceptional; and their engagement with us was inclusive and sensitive, conducted through individual meetings and workshops in the UK and Ghana. We’ve been left with a wide-ranging and creative brand and marketing tool-kit, including booklets, a substantial video and photographic library, and a major advertising campaign. And more importantly a new identity which has been embraced by our staff in the UK and Ghana.

Georgie Fienberg

International Director

Intelligent, creative, startlingly talented and genuinely impressive. Dave is an absolute pleasure
to work with. 

James Rhodes

Concert Pianist

I am not sure how to capture Dave Brown and APE in writing. Working with them through our rebranding process has been stimulating, inspiring and refreshing. We thought we had hired a designer but what we really got was a principal, someone who took full ownership of the project and made it his venture as well. Dave is enthusiastic, professional, creative, and earnest. He made the project fun and in the end we got a beautiful product. Dave is a world-class creative.

Rita Chen

Board Vice-Chair